nt, I was being ironic. There is no learning profession. Why not? In 1989, I moved from Yale to Northwestern to establish a new institute, funded by Andersen Consulting, devoted to issues of chang- ing training and education by the use of new technologies. I needed a name for the institute and came up with The Instit

hen they asked “why” questions, in the end it is usually about money. I was recruited by Northwestern (in 1988), but I was really being recruited by Andersen Consulting. They offered Northwestern (that is, they offered me if I came to Northwestern) $30 million (over a 10-year period). Yes, that’s right, $30 million.