in judgment and choice. Journal of Experimental Social Psychology, 27(1), 76-105. HOUSE_OVERSIGHT_015527 --- PAGE BREAK --- 316 M. Hoffman et al. Sudarshan, A. (2014). Nudges in the marketplace: Using peer comparisons and incentives to reduce household electricity consumption. Technical report, Harvard U

fully reduce electric- ity consumption when told neighbors are consuming less, both in the United States (Ayres, Raseman, & Shih, 2012) and in India (Sudarshan, 2014). Such conditional cooperation is easily explained by the game theory model: When others give, one can infer that one is expected to give and