volved (DeScioli et al., 2011) and that consciously considering what others believe is an onerous process (Camerer, 2003; Epley, Keysar, Van Boven, & Gilovich, 2004; Hedden & Zhang, 2002). This same model can explain several other puzzling aspects of our morality. The first is the means—by-product distinct

advice is well-meant, research suggests that people arc often happier when they spend their money on experiences rather than things. Van Boven and Gilovich (2003) defined experiential pur- chases as those "made with the primary intention of acquiring a life experience: an event or series of events that

no. 3 (1993): 363. Fiske, John. Introduction to Communication Studies. 3rd ed. Routledge, 2010. Franklin, Stan. Artificial Minds. MIT Press, 1997. Gilovich, Thomas. How We Know What Isr’t So: Fallibility of Human Reason in Everyday Life. Reprint. The Free Press, 1993. Gregory, Robert J. Psychological Te