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SHIRA OVIDE No matter how the world greets Microsoft Corp.'s IASFT '2 90%next version of Windows. one man will receive most of the praise or blame: Steven Sinofsky. The secretive software whiz. who is fond of yoga and devours management theory. has been climbing the ranks at Microsoft since he helped got Bill
his frequent yoga classes. 'How come you're not panicking? Mr. Higgins recalled asking him. Unfazed, Mr. Sinofsky talked Mr. Higgins into buying a Surface. Microsoft's own soowto-te released brand-name tablet. A version of this article appeared October at. 2012, on page Bt in the G.S. edition of The Wa
s well... Just let me know how you want to proceed as I am in Saudi Arabia today but will do my best on mail. Kt Sent from my Windows Phone From: Steven Sinofsky Sent: 11/6/2012 1:16 AM To: Steve Ballmer; Kevin Turner Subject: RE: Surface sales physics after a week Jeremy Dale and Alan Bowman in CCG, along
nt managers in ccg. The folks who work for Chris are there for delivery and were part of making the decks. They were ready for this. This isn't the Surface team flying solo. 3 EFTA_R1_01741986 EFTA02572390 I don't see why the oem relationship is more challenging now than janaury. I get the emotion b
is propose these retailers are exclusive for 2-3 years. Who will make the calls on the partners. Both questions are valid whenever we proceed From: Steven Sinofsky Sent: Sunday, November 4, 2012 10:42 PM To: Kevin Turner; Steve Ballmer Subject: RE: Surface sales physics after a week Let's take a step back. T
n our own stores—we've all spent considerable energy personally and the efforts of those working in the stores are historic. We can disagree on how Surface will be labeled. Here's the data I am working with. Wall Street analysts have come up with estimates as low as 1 million units and on average in 3.5
ssories 20% 25% 25% The following outlines the negotiation scenario financially: From: Kevin Turner Sent: Sunday, November 4, 2012 9:06 AM To: Steven Sinofsky; Steve Ballmer Subject: RE: Surface sales physics after a week This is a complete surprise to me.... I had always planned on us bringing Surface to
n Sinofsky; Steve Ballmer Subject: RE: Surface sales physics after a week This is a complete surprise to me.... I had always planned on us bringing Surface to mass retail in the first quarter of 2013 and this is something that requires us to really carefully think through. 9 EFTA_R1_01741992 EFTA0257
From: Steven Sinofsky Sent: Saturday, November 3, 2012 3:17 PM To: Steve Ballmer Subject: RE: Surface sales physics after a week Daryl, Vince, and Jeremy and their man
Steve Ballmer Subject: Surface sales physics after a week We're at a point where we have enough data about the velocity and potential velocity for Surface sales to need to make a change. We're really in a very tough spot and I feel like we're on the verge of an unrecoverable situation. This is really
Entities connected to both Steven Sinofsky and Surface

Jeffrey Epstein
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Lesley Groff
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Harry Reid
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Steve Ballmer
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Joi Ito
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George W. Bush
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Alan Dershowitz
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Donald Trump
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ORGANIZATIONJeremy Dale
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