I also believe we should do the remaining points i outlined below as well... Just let me know how you want to proceed as I am in Saudi Arabia today but will do my best on mail. Kt Sent from my Windows Phone From: Steven Sinofsky Sent: 11/6/2012 1:16 AM To: Steve Ballmer; Kevin Turner Subject: RE: Surface sales physics after a week Jeremy Dale and Alan Bowman in CCG, along with Tami and I if this is about retail execution. Just Tami and I if this is about OEM relationships. From: Steve Ballmer Sent: Monday, November 5, 2012 2:10 PM To: Kevin Turner; Steven Sinofsky Subject: RE: Surface sales physics after a week Who should i put with questions about how this work.s kt, Chriscap, steveschueler or. Their repoerts Sent from Windows Mail From: Steven Sinofsky Sent: November 5, 2012 2:05 PM To: Steve Ballmer, Kevin Turner Subject: RE: Surface sales physics after a week The ppt is customized by retailer with the regional account managers in ccg. The folks who work for Chris are there for delivery and were part of making the decks. They were ready for this. This isn't the Surface team flying solo. 3 EFTA_R1_01741986 EFTA02572390

I don't see why the oem relationship is more challenging now than janaury. I get the emotion but that is already there. As a practical matter it isn't a legitimate concern and doesn't change in January. If we want to sell units this year they need to start now...using the 3week timeline we used for suning. That was in the first mail. Otherwise they need to start now for a more elaborate plan for January. But if we don't sell units this year we have to stop the line. This is really just math. From: Steve Ballmer Sent: 11/5/2012 2:01 PM To: Kevin Turner; Steven Sinofsky Subject: RE: Surface sales physics after a week The handling with the retailers and oem's is challenging. what time commitment from Chris, you Steven, kt, and me is required and when. This will take selling is there a proposal or was the ppt for china alne Sent from Windows Mail From: Steven Sinofsky Sent: November 5, 2012 1:56 PM To: Steve Ballmer, Kevin Turner Subject: RE: Surface sales physics after a week What do you want to do? Just tell me how to unblock. I just went through the math again and the cost of shutting down production is off the scale. And the ability to sell thru what we are making just can't happen if we don't act now. There's a really big financial issue. Even opening the door now doesn't escape the sell thru math but gives us a shot. lets get folks talking today. We did suning from nothing to a unit run rate equivalent to the us stores in 3 week. We can do something in EC and Oz at least. From: Steve Ballmer Sent: 11/5/2012 1:50 PM To: Steven Sinofsky; Kevin Turner Subject: RE: Surface sales physics after a week 4 EFTA_R1_01741987 EFTA02572391