pet food industry and when we sec a promising product or diet type, we pursue it aggressively. Our newer food lines, which include BLUE Wilderness. BLUE Basics and BLUE Freedom. have higher revenue per pound and arc growing faster than our overall company average. The revenue per pound of the more speciali

E Life Protection Formula" explicitly on their packaging as we group all food products that that arc not specifically designated as BLUE Wilderness. BLUE Basics or BLUE Freedom under our BLUE Life Protection Formula line; • BLUE Wilderness — introduced in 2007, this is our high-meat. high-protein, grain-fr

pct food industry and when we sec a promising product or diet type. we pursue it aggressively. Our newer food lines, which include BLUE Wilderness, BLUE Basics and BLUE Freedom, have higher revenue per pound and are growing faster than our overall company average. 88 httplAvww.see.gov/Arehi vestedgar/data