osely monitor the pet food industry and when we sec a promising product or diet type, we pursue it aggressively. Our newer food lines, which include BLUE Wilderness. BLUE Basics and BLUE Freedom. have higher revenue per pound and arc growing faster than our overall company average. The revenue per pound of the

ded December 31, 2013, from 40.5% for the year ended December 31, 2012. Gross margin was primarily impacted by: favorable product mix driven by our BLUE Wilderness and BLUE Life Protection Formula lines as well as the introduction of new products across all of our major product lines (0.7 percentage point gross

rong performance by each of our major product lines accounted for over 75% of our sales growth. The introduction of new products primarily under our BLUE Wilderness and BLUE Life Protection Formula lines accounted for over 20% of our sales growth. In preparation for the systems cutover from our previous ERP syst

not refer to "BLUE Life Protection Formula" explicitly on their packaging as we group all food products that that arc not specifically designated as BLUE Wilderness. BLUE Basics or BLUE Freedom under our BLUE Life Protection Formula line; • BLUE Wilderness — introduced in 2007, this is our high-meat. high-prot

osely monitor the pct food industry and when we sec a promising product or diet type. we pursue it aggressively. Our newer food lines, which include BLUE Wilderness, BLUE Basics and BLUE Freedom, have higher revenue per pound and are growing faster than our overall company average. 88 httplAvww.see.gov/Arehi v