nsidering this Shared-Ride flight data, it's important to understand the following: 1) We need to consistently invest dollars in advertising or our Load Factor will suffer accordingly. Our Plan calls for an Ad spend of $80k ($40k per month for two months) for each market we open prior to launching our firs

ative Gross Margin of ($17,946). or (38.0%). • The Load Factor (number of paying customers per flight) on the 3 profitable flights was 6.0 while the Load Factor on the unprofitable flights was 1.6. In considering this Shared-Ride flight data. it's important to understand the following: I) We need to consis

onsidering this Shared-Ride flight data, it's important to understand the following: I) We need to consistently invest dollars in advertising or our Load Factor will suffer accordingly. Our Plan calls for an Ad spend of S80k (540k per month for two months) for each market we open prior to launching our first

clients on a plane" — here's why: Paying clients often book multiple seats. When I refer to "3 clients on the plane" it is not seats (conveyed as Load Factor). Clients book 1.2.3,4 seats. So the Load Factor of 6 reflected below is 2 clients booking 3 seats each. This can be two families of three for examp

g clients on a plane" — here's why: Paying clients often book multiple seats. When I refer to "3 clients on the plane" it is not seats (conveyed as Load Factor). Clients book 1.2.3,4 seats. So the load Factor of 6 reflected below is 2 clients booking 3 scats each. This can be two families of three for examp