. He is an individual investor in Square, WePay, Chomp and EQAL; an adviser at ScanScout and Rupture (acq. by EA); and on the board of directors of BookFresh. Kevin Carter worked in the Private Equity Group at Silicon Valley Bank prior to joining SV Angel LLC. At SVB he supported the Entrepreneur Service

w. He is an individual investor in Square, WePay, Chomp and EQAL; an adviser at ScanScout and Rupture (acq. by EA); and on the board of directors of BookFresh. Kevin Carter worked in the Private Equity Group at Silicon Valley Bank prior to joining SV Angel LLC. At SVB he supported the Entrepreneur Service

ed several new services in 2014, including Square Capital. Software and data product revenue in 2014 also reflected the effect of our acquisition of BookFresh in February 2014 and Caviar in August 2014. Software and data product revenue contributed 1% of total net revenue in 2014. http://vAnc..us:.gov/Arc

ollowing its acquisition in August 2014 and costs associated with the introduction of our Square Appointments services following our acquisition of BookFresh in February 2014. Hardware costs for the year ended December 31, 2014. increased by $12.3 million, or 205%, compared to the year ended December 31,

associated with our acquisition of Caviar in August 2014 and with the introduction of our Square Appointments service following our acquisition of BookFresh in February 2014. Hardware costs for the nine months ended September 30, 2015, increased by $3.1 million, or 23%. compared to the nine months ended

ptember 30, 2015. Similarly, its impact on the Company's revenue and net earnings on a pro forma basis for all periods presented were not material. BookFresh, LW On February 21, 2014, the Company acquired 100% of the outstanding shares of BookFresh, LLC ("BookFresh"). a San Francisco based company specia

f goodwill (in thousands): Balance at December 31, 2012 $ — Acquisition of Minetta, LLC 602 Balance at December 31. 2013 $ 602 Acquisition of BookFresh, LLC 12,613 Acquisition of Caviar. Inc. 27,052 Balance at December 31, 2014 $40,267 Acquisitions completed during the nine months ended Septemb

red and liabilities assumed be recognized at their fair values as of the acquisition date. The following table summarizes the consideration paid for BookFresh and the estimated fair value of the assets acquired and liabilities assumed at the closing date On thousands, except share data): Consideration: S