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ence for the behavioral sciences. New York: Wiley; 2009. 16. Emler N. Gossip, reputation and adaptation. In F. GR, A. B-Ze editors. Good gossip Lawrence, KS: University of Kansas Press.; 1994, p. 34-46. 17. Kahneman D, Krueger AB, Schkade DA, Schwarz N, Stone AA. A Survey Method for Characteriz
tion through inferential reproduction: Loneliness and perceived agency in gadgets, gods, and greyhounds. Psychological Science, 19, 114-120. II. Morewedge, C.K., Preston, J., & Wegner, D.M. (2007). Timescale bias in the attribution of mind. Journal of Personality and Social Psychology, 93, 1-11. 1
variety of cases for inspection. Former Reverend Lawrence Murphy was responsible for over two hundred insta
tato chip experiment? Are we incapable of understanding what makes us happy, unable to figure out what is or is not delicious, or are we fickle? What Morewedge’s experiment reveals is that deliciousness, like ugliness, stubbornness, and obsequiousness, is a judgment, judgments are always relative or comparat
neuroscience for the behavioral sciences. New York: Wiley; 2009. Emler N. Gossip, reputation and adaptation. In F. GR, A. B-Ze editors. Good gossip Lawrence, KS: University of Kansas Press.; 1994, p. 34-46. Kahneman D, Krueger AB, Schkade DA, Schwarz N, Stone AA. A Survey Method for Characterizing Daily
nnection through inferential reproduction: Loneliness and perceived agency in gadgets, gods, and greyhounds. Psychological Science, 19, 114-120. 11. Morewedge, C.K., Preston, J., & Wegner, D.M. (2007). Timescale bias in the attribution of mind. Journal of Personality and Social Psychology, 93, 1-11. 12. Ha
textual theory and its applications. Mahwah, NJ: Lawrence Erlbaum. Quoidbach, J., Dunn, E.W.• Petrides. K.
is true for non-monetary experiences such as eating chocolate, getting good grades, and exchanging social pleasantries (Linville & Fischer, 1991; Morewedge, Gilbert, Keysar, Berkovitz, & Wilson, 2007). But why does segregation work? One reason is that it intro- duces a temporal discontinuity between ex
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