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l to the percentage of their genes that others carry. This insight was further developed by the concept of parental investment. Ronald Fisher and Robert Trivers (1972) defined it as "any investment by the parent in an individual offspring that increases the offspring's chance of surviving...at the cost of
f parental investment. Ronald Fisher and Robert Trivers (1972) defined it as "any investment by the pare
tion through inferential reproduction: Loneliness and perceived agency in gadgets, gods, and greyhounds. Psychological Science, 19, 114-120. II. Morewedge, C.K., Preston, J., & Wegner, D.M. (2007). Timescale bias in the attribution of mind. Journal of Personality and Social Psychology, 93, 1-11. 1
of parental investment. Ronald Fisher and Robert Trivers (1972) defined it as “any investment by the paren
p. 101. "William Hamilton, “The Genetical Evolution of Social Behavior, IT” Journal of Theoretical Biology 7 (1964), pp. 17-52. "Ronald Fisher and Robert Trivers, “Parental Investment and Sexual Selection,” B. Campbell (ed.), Sexual HOUSE_OVERSIGHT_021284 Selection and the Descent of Man (Chicago: Aldine Pub
nnection through inferential reproduction: Loneliness and perceived agency in gadgets, gods, and greyhounds. Psychological Science, 19, 114-120. 11. Morewedge, C.K., Preston, J., & Wegner, D.M. (2007). Timescale bias in the attribution of mind. Journal of Personality and Social Psychology, 93, 1-11. 12. Ha
0), 718-723; Sigmund, K., Hauert, C., & Nowak, M. (2001). Reward and punishment. Proceedings of the National Academy of Sciences, 989), 10757- 10762; Trivers, R.L. (1971). The evolution of reciprocal altruism. Quarterly Review of Biology, 46, 35-57. Quotes Watts, D. P., Muller, M., Amsler, S. J., Mbabazi
so. These ideas started with Charles Darwin. One hundred years later, they were developed in exquisite detail by the American evolutionary biologist Robert Trivers. Combined, they provide an explanation for why, in most species including our own, males compete with each other for access to females — the most val
tato chip experiment? Are we incapable of understanding what makes us happy, unable to figure out what is or is not delicious, or are we fickle? What Morewedge’s experiment reveals is that deliciousness, like ugliness, stubbornness, and obsequiousness, is a judgment, judgments are always relative or comparat
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