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s to Artspace including but not limited to IT efficiencies, global gallery sales strategy and digital marketing initiatives. Keith Keith Fox CEO Phaidon 65 Bleecker Street. 8th FL New York. NY 10012 phaidon.com From: Magnus Resch [mato: Sent: Tuesday, February 16, 2016 3:20 PM To: Keith Fox Cc:
ay, February 16, 2016 3:20 PM To: Keith Fox Cc: Anastasiya Siro; Maximilian Straub Subject: Re: Term Sheet and Loan Agreement It is intended that Phaidon Digital, Artspace and Artace form a strategic partnership in regards to their activities in e-commerce, lead generation and data analysis. Phaidon Digital a
Keith Fox CEO Phaidon 65 Bleecker Street, 8th FL<=b> New York, NY 10012=/u> phaidon.com <https://urldefense.proofpoint.com/v2/url?==http- 3A_phaidon.com&d=CwMGaQ&c=MVcB
ay, February 16, 2016 3:20 PM To: Keith Fox Cc: Anastasiya Siro; Maximilian Straub Subject: Re: Term Sheet and Loan Agreement It is intended that Phaidon Digital, Artspace and Ar=ace form a strategic partnership in regards to their activities in e-comme=ce, lead generation and data analysis. Phaidon Digital a
Keith Fox CEO Phaidon 65 Bleecker Street, 8th FL<=13> New York, NY 10012=/u> M /span> < =U> phaidon.com chttps://urldefense.proofpoint.com/v2/url?==http- 3A_phaidon.
ay, February 16, 2016 3:20 PM To: Keith Fox Cc: Anastasiya Siro; Maximilian Straub Subject: Re: Term Sheet and Loan Agreement It is intended that Phaidon Digital, Artspace and Ar=ace form a strategic partnership in regards to their activities in e-comme=ce, lead generation and data analysis. Phaidon Digital a
at you discussed with me and Leon. Would you like me to take the lead on drafting or would you like to take the lead? Thanks. Keith Keith Fox CEO Phaidon 65 Bleecker Street, 8th FL New York, NY 10012 10 EFTA_R1_01390794 EFTA02378630
ay, February 16, 2016 3:20 PM To: Keith Fox Cc: Anastasiya Siro; Maximilian Straub Subject: Re: Term Sheet and Loan Agreement It is intended that Phaidon Digital, Artspace and Artace form a strategic partnership in regards to their activities in e-commerce, lead generation and data analysis. Phaidon Digital a
Phaidon 65 Bleecker Street, 8th FL New York, NY 10012 phaidon.com <https://urldefense.proofpoint.com/v2/url?u=http- 3A phaidon.com&d=CwMGaQ&c=MVcBZOqZGZL
ay, February 16, 2016 3:20 PM To: Keith Fox Cc: Anastasiya Siro; Maximilian Straub Subject: Re: Term Sheet and Loan Agreement It is intended that Phaidon Digital, Artspace and Artace form a strategic partnership in regards to their activities in e-commerce, lead generation and data analysis. Phaidon Digital a
Entities connected to both Phaidon and Phaidon Digital

Artspace
ORGANIZATION
Keith
PERSONMaximilian Straub
PERSONAnastasiya
PERSONMagnus Resch
PERSONKeith Fox
PERSONMagnus
PERSONArtspace Inc.
ORGANIZATIONMax Straub
PERSON
McKinsey
ORGANIZATION