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S-1/A Starbucks transaction revenue. Under our payment processing agreement with Starbucks, we charge a percentage of the total transaction amount for processing c
product revenue to constitute an increasing percentage of our total net revenue. Hardware revenue. Hardware revenue includes revenue from sales of Square Stand. Square Readers for EMV chip cards and NFC, and third-party peripherals. Third-party peripherals include cash drawers, receipt printers, and barcode
tinuation in the first quarter of 2014 of our monthly pricing program, under which we charged sellers $275 for up to $21,000 of payment processing. Starbucks transaction costs for the year ended December 31, 2014, increased by $11.2 million, or 8%. compared to the year ended December 31, 2013. Software a
ber 31, 2014. increased by $12.3 million, or 205%, compared to the year ended December 31, 2013. The increase was attributable to increased sales of Square Stand and third-party peripherals. Hardware costs associated with the production of Square Stand exceed the revenue we derive from sales of Square Stand,
2. Transaction revenue contributed 79% of total net revenue in the year ended December 31, 2013, down from 95% in the year ended December 31, 2012. Starbucks transaction revenue for the year ended December 31, 2013, increased by $105.0 million compared to the year ended December 31, 2012. Our agreement to
ember 31, 2014, increased by $3.1 million, or 73%, compared to the year ended December 31, 2013. The increase was attributable to growth in sales of Square Stand and third-party peripherals. Hardware revenue contributed 1% of total net revenue in 2014. 81 Table of Content% Comparison of Years Ended Decembe
Nine Months Ended September 30, 2014 2015 Change % Change (in thousands) (unaudited) Transaction costs $318,501 $479,937 $ 161.436 51% Starbucks transaction costs 107,889 118,542 10.653 10% Software and data product costs 1,032 13,820 12.788 NM Hardware costs 13,527 16,636 3,109
mber 30, 2015. increased by $4.7 million, or 89%, compared to the nine months ended September 30, 2014. The increase reflects growth in our sales of Square Stand and third-party peripherals, as well as the launch of our Square Reader for EMV chip cards in the second quarter of 2015. Hardware revenue represent
payment processing agreement with Starbucks Corporation (-Starbucks) to provide payment processing services for a portion of their retail locations. Starbucks transaction revenue consists of fees paid by Starbucks, net of refunds, to process their payment transactions and is recognized upon authorization o
food order value. All fees are recognized upon delivery of the food, net of refunds. Hardware revenue Hardware revenue is generated from sales of Square Stand and third-party peripherals and Square Readers for EMV chip cards and NFC. Hardware revenue is recorded net of returns and is recognized upon delive
Entities connected to both Starbucks and Square Stand