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31, 2012 to 2013 % Change 2013 to 2014 % Change 2012 2013 2014 (in thousands) Transaction revenue $193,978 $433,737 $707.799 124% 63% Starbucks transaction revenue 9,471 114,456 123,024 NM 7% Software and data product revenue 12.046 —% NM Hardware revenue 4,240 7,323 NM 73% Tot
ed several new services in 2014, including Square Capital. Software and data product revenue in 2014 also reflected the effect of our acquisition of BookFresh in February 2014 and Caviar in August 2014. Software and data product revenue contributed 1% of total net revenue in 2014. http://vAnc..us:.gov/Arc
tinuation in the first quarter of 2014 of our monthly pricing program, under which we charged sellers $275 for up to $21,000 of payment processing. Starbucks transaction costs for the year ended December 31, 2014, increased by $11.2 million, or 8%. compared to the year ended December 31, 2013. Software a
ollowing its acquisition in August 2014 and costs associated with the introduction of our Square Appointments services following our acquisition of BookFresh in February 2014. Hardware costs for the year ended December 31, 2014. increased by $12.3 million, or 205%, compared to the year ended December 31,
Nine Months Ended September 30, 2014 2015 Change % Change (in thousands) (unaudited) Transaction costs $318,501 $479,937 $ 161.436 51% Starbucks transaction costs 107,889 118,542 10.653 10% Software and data product costs 1,032 13,820 12.788 NM Hardware costs 13,527 16,636 3,109
associated with our acquisition of Caviar in August 2014 and with the introduction of our Square Appointments service following our acquisition of BookFresh in February 2014. Hardware costs for the nine months ended September 30, 2015, increased by $3.1 million, or 23%. compared to the nine months ended
Entities connected to both Starbucks and BookFresh

Jeffrey Epstein
PERSON
Barry Diller
PERSON
Oliver Stone
PERSONSquare Stand
ORGANIZATION
Sergey Brin
PERSON
Andrew McCabe
PERSONCaviar
ORGANIZATIONSquare Appointments
ORGANIZATION
Vince Foster
PERSON