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and Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer. 42(5) 98-101. Rosso, M., McClelland, M. K., Jansen, B.J., and Fleming, S. W. (2009) Using Google AdWords in the MBA MIS Course. Journal of Information System Education. 20(1), 41-50. Zhang, Y., Jansen, B.J., and Spink

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