ErEntered on Tro 00 FISD cket 02/06/2007 Pagei of 35 13. Defendants PAUL WISEBERG and HOWARD HELFANT were the principal operators and owners of RX Direct Pharmacy, Inc. A company in tho business of using the internet to sell prescription drugs. RX DIRECT PHARMACY was located at 1020 NW 6th Street, Unit 1, Deerfield