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EFTA00298178
redicting the hedonic benefits of segregated gains. Journal of Experimental Psychology: General, 136(4), 700-709. Morewedge, C. K.. Gilbert, D. T., Myrseth, K. O. R., Kassam, K. S., & Wilson, T. D. (2010). Consuming experience: Why affective forecasters overesti- mate comparative value. Journal of Exper
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