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EFTA00298178.pdf
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populations: Evidence from Korean survey data. Journal of Sports Economics. 11. 136-156. Thaler, R. (1985). Mental accounting and consumer choice. Marketing Science, 4(3), 199-214. Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. 12(3), 183-206. Thaler, R. H., & Johnson,
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