present. Indeed, people exhibit future anhedonia, believing that their emotional responses will be less intense in the future than in the present (Kassam, Gilbert, Boston, & Wilson, 2008). For example, participants believed that they would experience more pleasure on the day they received a gift if i

ic benefits of segregated gains. Journal of Experimental Psychology: General, 136(4), 700-709. Morewedge, C. K.. Gilbert, D. T., Myrseth, K. O. R., Kassam, K. S., & Wilson, T. D. (2010). Consuming experience: Why affective forecasters overesti- mate comparative value. Journal of Experimental Social Psy