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food bank. Choosing to give money away—or even being forced to do so—led to activation in brain areas typically associated with receiving rewards (Harbaugh, Mayr, & Burghart, 2007). Why does prosocial spending produce such strong and consistent benefits for well-being? Diener and Seligman (2002) argue
(2007). Quantity versus uncertainty: When winning one prize is better than winning two. Journal of Experimental Social Psychology. 43(6), 979-985. Harbaugh, W. T., Mayr, U., & Burghan. D. R. (2007). Neural responses to taxation and voluntary giving reveal motives for charitable donations. Science. 316.
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