s. Figure 29 Mass Market Makes Up ~17% of Herb Retail Sales Figure 30 Herb Retail Sales To Exceed ~$8 BN Assuming 4.2% CAGR U.S Herb Retail Sales by Channel (2014) U.S. Herb Retail Sales (All Channels, $ in mm) gazes Mass $8,500 $7,894, / Market $8,000 17% $7,500 / $7,000 $6,500 $6,441 $6,000 Direct Sales $