unwittingly after toilet, to wash without thought before eati=g, to jump into the tub as automatically as one might awake each new day,"</=> writes Vinikas. That vision is not far from today's reality. If anything, the grooming products deemed essenti=l for proper hygiene have only proliferated. Even a

le of soap-and-water. Once habituated to regular and frequent consumption, the children could guarantee a market for years to come," writes Vince=t Vinikas in an excellent chapter on the institute from his book Soft Soap= Hard Sell. As one of its first major activities, the institute c=nducted a study o