development of the 2100, Rikki and I coined the term GMAX (Gateway Maximum Audio eXperience) as a way of describing to the public the advantage of Gateway Audio. Since the launch of the GMAX 2.1, we have gone from a 22% attach on 2.0 to 2.1 speaker upgrades to a 38% attach on 2.0 to 2.1 speaker upgrades, an