$0 .75 $1.95 Ne: Cost to Distributor $12.25 $11.50 $10.30 Distributor Profit per Case 55.25 $4.50 $3.30 Distributor Margin 30% 28% 24% Compteutor Production Cost $11.00 $11.00 $11.00 Trucking $0.50 $0.50 50.50 Total Competitor Cost $11.50 $11.50 $11.50 Competitor Margin $ per Case S0 15 (51.20)