. growth in new users, and higher beginning PMC. ARPPU increased due to increases in mix-adjusted rates, offset by mix shifts to lower rate brands. International Direct Revenue increased by $0.4 million, or 0.2%, in 2015 versus 2014, driven by 23.8% growth in Average PMC, offset by a 19.1% decline in ARPPU. Average PMC grow

a lower percentage of users become paid members. ARPPU decreased due to mix shifts to lower rate brands as well as a decline in mix-adjusted rates. International Direct Revenue grew by $26.8 million, or 11.5%. in 2013 versus 2012. driven by 16.6% growth in Average PMC. partially offset by a 4.1% decline in ARPPU. Average PM

wer percentage of new users become paid members. ARPPU decreased due to mix shifts to lower rate brands as well as a decline in mix-adjusted rates. International Direct Revenue grew by $13.3 million, or 5.1%, in 2014 versus 2013, driven by 7.5% growth in Average PMC, partially offset by a 2.3% decline in ARPPU. Average PMC

monetizing brands. In the three months ended March 31. 2015. June 30. 2015 and September 30. 2015. foreign exchange movements meaningfully affected International Direct Revenue and total Direct Revenue growth. But for the significant effects of foreign exchange. International Direct Revenue and total Direct Dating Revenue i