me growth accounted for 21 percentage points, partially offset by a decrease in prices of I percentage point. The introduction of new products under the BLUE Life Protection Formula and BLUE 53 httplAvaw.sce.gov/Archivaledgar/datatI609989/000119312515218883/d734898dsl.htm(7/20/2015 10:30:13 AM) CONFIDENTIAL - PURSUANT TO FED.