ION- Educating pet parents about pet food ingredients in a friendly and factual manner is the cornerstone of BLUE's brand communication. Every week Pet Detectives, BLUE brand ambassadors, meet and interact with tens of thousands of pet parents at the point of purchase. TV, print and Internet messaging encoura

e to attract, motivate and retain employees who understand and appreciate our culture and are able to represent our brand effectively, including our Pet Detectives who interact with consumers in stores. If we arc unable to attract, train and retain new employees and new team members to act as Pet Detectives, th

eed them like family." We carry this message across all our touch points with pet parents — from our advertising to the one-on-one conversations our Pet Detectives have with tens of thousands of pet parents at stores around the United States and Canada every week. In order to reach a broad cross-section of con