ship Trend (Y-o-Y c1.10 Change) 2% 1% 0% -1% -2% 4% 4% -5% 1 1 / 49 49 19 49 40 49 99 49 49 49 09 1•010•0114.1.00,01.•••••••••N Sane Mena Improving audience measurement capabilities: Nielsen is rolling out its Total Audience Measurement offering. Ultimately, we believe providing adve