ons more people. In response, the company has increased its focus on attracting people who don't have accounts. One current plan, internally named Project Lightning, is meant to create channels for whatever is happening live, including videos running simultaneously with what's showing on television. The goal i

ions more people. In response, the company has increased its focus on attracting people who don't have accounts. One current plan, internally named Project Lightning, is meant to create channels for whatever is happening live, including videos running simultaneously with what's showing on television. The goal is