launch markets (outselling EFTA_R1_01512013 EFTA02438704 Starbucks, Muscle Milk); #1 performing product in the alternative beverage category at WholeFoods (which includes ready-to-drink tea, energy drinks)CattertonPBGUpsideUpside +CaseCaseCaseInt'l Case2013 Gross Sales$96,621,328$124,000,000$200,000,