food retailers are increasing their focus on loyalty programs that target the delivery of personalized offers to their customers. Convenience as a Differentiator. Industry participants are addressing customers' desire for convenience through in-store amenities, including store-within-store sites such as coffe

introducing mobile applications that allow customers to make purchases, access loyalty card data and check prices while in-store. Convenience as a Differentiator. Industry participants are addressing customers' desire for convenience through in-store amenities and services, including store-within-store sites