untingquality 3) E stimate a fair loot/aeon real return on S&P 500 overonhip(EoC) 4) Eaptatize ncemalized and accounting quality adj. (Mat real 5) Conskler lonsserm potential lor value tidied growth opocetunities 5.00% Real 6.28% cost OE 5.50% Maley 5.7511 6.00% 2227 227O 2313 2377 2484 259