ps://www.linkedin.com/e/vne=3ms54r-i=l59so6- 3k&a=view_article_detail&m idTokenrAQHVyQEjRzxXVA&ek=3Db2_content_ecosystem_digest&I i =228&m=recommend ed_articles&am r;perm Li nk=20141210131918-10136502-why-mcdonald-s-is-dyi ng> Mark Steve=s <https://www.linkedin.com/e/v2?e=3ms54r- i3I59so6=3k&t=npv&midToken=AQHV