;2J WildAid's newest ambassador, The Duke of Cambridge, meets our first ambassador, Jackie Chan, who has been working with WildAid since 1997 with Peter Knights and May Mei (WildAid China Chief Representative) looking on. Prince Charles cited WildAid as an example for addressing demand - "the most significan

5,000 African elephants die annually due to poaching and the illegal wildlife trade market is estimated to be in excess of $10 billion. Founded by Peter Knights and Steve Trent in San Francisco, WildAid Inc.'s unique mission is to eliminate the demand for the very products that motivate the killing of endang

irmed that all elephant ivory has =een removed from shelves, they are not mis-selling it as mammoth ivory, =nd is not for sale 'under the counter.' Peter Knights said "History shows the legal ivory trade =as been the method to launder illegal ivory from poached elephants. =nbsp;We applaud for their leadership