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s, and fraud: A new theory of visceral influences on persuasion. Psychology and Marketing. 18. 763-781. hupd/dx.doi.otg/10.1002/mat .1029 Lincoln. Y. S.. & Guba, E. G. (1985). Naturalistic inquiry. Beverly Hills. CA: Sage. htpl/dx.doi.org/10.1016/0147-1767(85p(pti2.8 Mishna. F.. hIcLuckie. A.. & Saini. M. (
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