epreneurs Shlomo Piotrkowsky -33 years long banking career -CEO and then Chairman of The First International Bank of Israel 1991-2003 -Founder of Alfa Card and developer of the "Closed End Banking System" -Deputy General Manager of Leumi; gained experience in all major departments, 1971-1990 -Co-Founde

aid over the years dividends totaling -$1.956 (i.e. an initial investment of $300m turned to be worth about $5billion). In 1998 Piotrkowsky founded Alfa Card, Israel's first independent credit card company (in Israel, almost all credit cards are issued by banks and are more akin to debit cards). The idea