plemented by an academic committee, special issue of a joumal and sponsorship from Futerra and Reagent. In 2013 I had given the closing keynote for Brathay's first wellbeing conference, where I argued that individualistic and purposeless notions of wellbeing can be unhelpful, as we must recognise the i

of outdoor and creative activities, from kayaking to drumming, storytelling to flying the zipwire? "Great idea" said Kaz, then head of research at Brathay. After a month of emailing and phone calling, we had an initial programme of remarkable speakers and cool music, complemented by an academic committ