g to execute city campaigns in February 2017 in the following cities: City Total population Rechovot 160,000 Ramat Gan 160,000 Gedera 27,000 Rishon Letzion 250,000 Ramat Hasharon 50,000 Total reach 647,000* * App. 50% of them potential users. The rest are children and elderly people Preperation fo