yatt brand has a favorable "halo" among frequent travelers. Focus group customers feel Hyatt has an inherent association with "exclusivity". 2 1. Smith Travel Research & Composite North America full service Hyatt hotels 07 08 America 2.2008 Prophet Study PARK HYATT. ANdA Z. HAW hJX T 1.0. t 1 I S HYATT lAt. HYATT sums" 2 EFTA00