$0.75 51.95 Net Cost to Distributor $12.25 $11.50 $10.30 Distributor Profit per Case $5.25 $4.50 $3.30 Distributor Margin 30% 28% 24% Comptetitor Production Cost $11.00 $11.00 $11.00 Trucking $0.50 $0.50 $0.50 Total Competitor Cost $11.$0 $11.50 $11.50 Competitor Margin $ per Case $0.75 - ($1.20