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EFTA00601577
Cost: $54.95. ISBN: 1-55860-754-4. Information Processing & Management. 42(1), 317-318. Non-refereed Articles Yang, Y., Yang, Y.C., Jansen, B.J., Lalmas, M. (2017) Computational Advertising: A Paradigm Shift for Advertising and Marketing? IEEE Intelligent Systems. 32(3), 3-6. Jansen, B.J., Chowdhury
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