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EFTA00601577
tion during Web searching. Journal of the American Society for Information Science and Technology. 60(7), 1358-1371. Jansen, B.J., Flaherty, T.B., Baeza-Yates, R., Hunter, I., Kitts, B., and Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer. 42(5) 98-101. Rosso, M., McClellan
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