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tion Log, Information Processing & Management. 45(2), 230-245. Jansen, B.J. and Spink, A. (2009) Investigating Customer Click through Behavior with Integrated Sponsored and Non-Sponsored Results International Journal of Internet Marketing and Advertisement 5(1/2), 74-94. Jansen, B.J., Ciamacca, C., and Spink, A. (2
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