ournal of Electronic Commerce Research. 12(1), 1-18. Kuthuria, A., Jansen, B.J., Hafernik, C. (2010) K-means Clustering to Determine User Intent of Web Queries. Journal of Internet Research: Electronic Networking Applications and Policy. 20(5), 563-581. Rosso, M. A. and Jansen, B.J. (2010) Brand Names as K