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EFTA00601577
ce and Technology. 63(7), 1426 - 1441. 31 EFTA00601607 Refereed Journal Articles Zhang, M., Jansen, B.J., and Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter A Path Analysis. Electronic Markets: The International Journal on Networked Business. 21(3), 161-1
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