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advertising performance. Journal of Interactive Marketing. 11(2), 142-159. Mukherjee, P. and Jansen, B.J. (2017) Information Sharing by Viewers via Second Screens for In Real Life Events. ACM Transactions on the Web. 11(1), Article 1. Liu, Z., and Jansen, B.J. (2017) Identifying and Predicting the Desire to H
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