se nutritionists and veterinarians on a consulting basis, with high credentials to help formulate our food. All of our formulas are designed to meet AAFCO standards and the Weruva family pets are used as our taste testers. I hope this helps. Please let us know if you have any other questions. Best of h

government regulated definition of the tenn "natural- for use in the pet food industry. Currently, most states in the United States have adopted the AAFCO definitions and labeling guidelines relating to the term "natural" on pet food labels. Under the AAFCO's ingredient definitions and labeling guideli

ation is most helpful in understanding the industry and its market dynamics. Our definition of the Wholesome Natural market segment incorporates the AAFCO definition of "natural." but imposes further criteria based on the type of ingredients used to achieve nutritional targets. We believe this specific

ng at a supplier. Most states also enforce their own labeling regulations. many of which arc based on model definitions and guidelines developed by AAFCO. AAFCO is a voluntaiy, non-governmental membership association of local, state and federal agencies that are charged with regulation of the sale and