else. It was his M.O. Fred Franzia is a controversial and colorful character. That's all I'll say about him. I don't want him to come after me. So Franzia said, "What do you want for it?' I said, "$35,000." And he said, "Hell no," and hung up. A week later he called back and offered $27,000. I was stu

d, "Is there anything else we can sell?" I said, "Well, the trade name." He said, "Let's try to make a deal." I thought that Fred Franzia, who owns Franzia and Bronco wines, would be interested. He would go after anyone who was in trouble, buy up distressed wineries, turn them around, and dump them off