ay 2012 04:22:56 +0000 Yours with any $60 Order... Frito-Lay Snack Bags Back in 1961, the H.W. Lays Company merged with the Frito Company to form Frito-Lay Incorporated. The Frito-Lay brand has grown to dominate 59% of the US snack food market. From humble beginnings back in 1932, when C.E. Dollin purchased the re