ok and brand loyalty (e.g., everyone that goes to Dunkin’ Donuts knows that its 32oz iced coffee will have

: 140%; margin: 5px 0px 10px;">Some brands (e.g., Dunkin’, Subway) are deferring royalty payments. </p> <p

rty resisting discovery to demonstrate specifically how the objected-to information is unnecessary, unreasonable or otherwise unduly burdensome."); Dunkin Donuts, Inc. v. Mary's Donuts, Inc., 2001 WL 34079319 (S.D. Fla. 2001) ("the burden of showing that the requested information is not relevant to th